Marketing and Communications Manager

How to apply:

Please email advancement@thebakken.org with the following information:

• Your resume.
• A cover letter detailing why you are interested in this position and how you meet the requirements described in this job description.
• OPTIONAL – Please consider filling out an optional, anonymous demographics survey, found here (https://thebakkenmuseum.formstack.com/forms/igm_applicant_demographic_survey). This survey will remain unattached to any application materials and is used only to determine patterns and opportunities for improvement. The hiring manager will not have access to the individual responses collected.

Application deadline is January 10, 2025. Please email advancement@thebakken.org if you have questions about this process.

WHO WE ARE AND WHAT WE DO:

The Bakken Museum is a one-of-a-kind museum with a focus on innovation and the intersection of STEM and the humanities. The museum encourages curiosity through our exhibitions, events, and on and off-site education programs. Our purpose is to awaken the innovator inside each of us.

OUR VALUES:

Creativity – We believe that everyone has the ability to use their creativity to help make the world a better place. We aim to foster that creativity in each other and our audiences.

Curiosity – We are always learning, growing, and asking questions. This curiosity is the lens through which we approach learning and making connections in unexpected ways.

Uniqueness – We take pride in the ways we can be surprising or different from what might be expected. We encourage our staff and audiences to bring their full selves and embrace the strengths and connections in our differences.

Adaptability – We acknowledge that change is constant and that we are made stronger by our ability to accept and understand change. We improvise with empathy and purpose, using change as an asset to adapt, grow, and develop in new ways that support the needs of our audiences and each other.

Collaboration – We work to leverage our collective genius in service of our mission. We listen to each other, support one another, work to better understand each other, and as a result, grow and evolve together.

Equity – We will strive to be a place where everyone is welcome, represented, and valued and will work to correct the structural imbalances which prevent that goal.

EQUAL OPPORTUNITY EMPLOYER:

The Bakken provides equal employment opportunities for all persons regardless of age, race, color, religion, creed, national origin, marital status, familial status, sex, gender identity and/or expression, pregnancy, sexual orientation, disability, veteran status, genetic information, status with regard to public assistance, or any other characteristic protected under federal, state, or local law. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

POSITION OVERVIEW:

The Marketing Manager develops, implements, and evaluates short and long-term themes and strategies for The Bakken Museum’s various marketing and communications efforts. They lead the design, development, production, and placement of successful marketing campaigns to support museum-wide programs and initiatives. The Marketing Manager also supports internal communication projects.

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing & Communications Management – 75%

• Lead the production and placement for paid advertising and secure placements that engage target audiences.
• Provide supervision and direction for Communications Coordinator.
• Maintain organization-wide editorial calendar.
• Responsible for/oversee newsletters, email communications, social media, website content, and overall digital presence.
• Develop relationships with vendors, sponsors, advertisers, and community contacts to maximize marketing dollars.
• Remain informed of industry trends through seminars, reading materials, and relationships with leaders in the field.
• Assist HR department through online job postings.
• Provide marketing and communications perspective in support of museum events and event series.
• Support in the planning and implementation of public museum events.
• Develop or assist in the development and implementation of organizational procedures that relate to role.

Design -25%

• Design original graphics for internal and external promotion, museum signage, advertising campaigns, social media, and the museum’s website.
• Design print and digital materials including brochures, fundraising pieces, and events.
• Design illustrations, logos, and other designs as needed for museum programming and colleterial.
• Design institutional presentations for internal and external audiences.
• Provide graphic design support for other areas of the museum as needed.
• Conduct or coordinate photography shoots of museum programs, events, exhibits, or spaces for marketing campaigns.

Other duties as needed

Diversity, equity, accessibility, and inclusion (DEAI) are core functions of all positions at the Bakken Museum. While some roles may have more specific responsibilities, the items below are a part of everyone’s role at the museum:

Demonstrate a commitment to DEAI through continuous personal development, modeling inclusive behaviors, and proactively managing bias to help cultivate and promote a culture of inclusivity and belonging for all staff.

Proactively work on your own and collaboratively with other museum staff to ensure equitable and representative experiences for all museum visitors and program participants.

POSITION REQUIREMENTS:

• 3+ years’ experience in creating successful marketing and public relations programs.
• Strong experience using Adobe Creative Suite (or similar).
• Exceptional writing and editing skills.
• Ability to work independently and within a team environment.
• Ability to effectively manage multiple projects and timelines.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to sit and/or stand for up to 8 hours per shift.
• Ability to move through and access all areas of the buildings and grounds including stairs, indoor and outdoor areas, and small spaces.
• Ability to manipulate computers, office equipment, folding chairs and tables, and similar items related to an office environment.

TRAVEL:

Limited to metro area for occasional support of programs or museum initiatives.

The above statements are intended to describe the general nature and level of work performed by the staff member assigned to this position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The Bakken Museum is committed to pay equity. The Bakken Museum provides pay grade transparency, and benchmarks pay grades and compensation compared to market. In addition to salary, The Bakken Museum offers a comprehensive benefits package for full time staff and part time staff working over 20 hours including employer matched 403(b), employer sponsored health & dental insurance, paid parental leave, and PTO.